Luxury… and Culture By Tour Greek Guides

What are the favorites reasons for Chinese travelers to visit Greece?  Greece is a new destination for Chinese outbound tourism. The efforts are paying off with 200 000 Chinese visitors in 2018 and a 22% growth in the 9 first month of the year.

This boom is expected to continue in 2019. The implementation of a direct flight from Beijing to Athens has hugely helped this gain of interest for the antique country.

An effort to attract wealthy peoples by advertising luxury and culture-based tourism is also to note. Greece is also becoming popular for wedding and honeymoon.

The head of the Greek National Tourism Organization office in Beijing said that luxury and culture-based tourism is “one of the domains we are eager to place more emphasis on.” In this optic, he is hoping the see the development of cruises, exhibitions, sports, etc.

Activities that will be designed especially for Chinese travelers. For instance, for 2019 the ministry is planning to promote travel to Greece with a campaign in partnership with the biggest tour operator in China which will be advertised on popular Chinese platforms and also use KOLs.

The campaign introduces the beauty and cultural richness of Greece to a wider audience.

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