Chinese Travelers and Shopping in Greece

The Chinese are at the top of all tax-free spending in Greece, accounting for 42 percent of transactions, with an average budget of 1,400 euros and opting to carry out their purchases in Attica (60 percent of all tax-free sales) and the Cyclades islands. According to Global Blue data, Greece attracts a small share of wallet (SOW) at 22 percent of Elite and Frequent Chinese travelers compared to other European destinations, adding that increasing flights between the two countries would contribute greatly to the tax-free market.

Global Blue analysts underline that Greece must move ahead and develop its retail market of luxury goods if it wishes to bring in more Elite Globe Shoppers. “In order for Greece to evolve into a central European market destination, it must address two key challenges: tapping into visitors’ buying power and promoting its itself as a multi-choice destination”, explained Laurent Delmas, COO Global Blue. 

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